Welcome to UP Public Relations
UP is a strategic media relations agency for the luxury lifestyle sector.
We represent a roster of leading, boutique luxury brands across fragrance, beauty, grooming, home fragrance and interiors.
Who We Are
Our dynamic, close-knit team is led by company founder, Jason Waterworth, a PR specialist with over 25 years’ experience, working in close collaboration with international luxury Lifestyle, Beauty and Grooming press, and a host of leading global brands.
Who We Are
UP is a strategic media relations agency for the luxury lifestyle sector. We represent a roster of leading, boutique luxury brands across fragrance, beauty, grooming, home fragrance and interiors.
Our dynamic, close-knit team is led by company founder, Jason Waterworth, a PR specialist with over 25 years’ experience, working in close collaboration with international luxury Lifestyle, Beauty and Grooming press, and a host of leading global brands. Leading the Design and Interiors arm of the business is PR Jess Burnett who brings a wealth of experience in traditional public relations as well as digital.
What We Do
UP creates and delivers bespoke, fully-integrated media campaigns for luxury brands. From tailored, detail-oriented launch events to targeted product and feature placement; from VIP and influencer engagement to bespoke online and social media work we help nurture and build our brands.
How We Do It
With our specialist knowledge and our established network of international editors and influencers, we are fully equipped to deliver a brand's story into the right hands. Our bespoke, hands-on approach, our attention to detail and our proven track record combine to help us deliver the right results for the brands we represent.
What Makes Us Different
We offer the hands-on, specialist approach of an in-house team with the resources and cross-over appeal of a fully-fledged PR agency. UP operates in a low-key yet highly effective manner, and this has helped build our reputation among some of the world's leading beauty, luxury and lifestyle press.
Our expert team led by Jason Waterworth combines many years' worth of PR experience in the fields of luxury lifestyle, beauty and grooming, interiors and fragrance. We understand these specialist areas, and we know who to call and which titles work for our brand's' needs. This is what sets our service apart and achieves meaningful results for our clients.
We work closely with brands to develop a clear and effective media relations strategy that will communicate a brand's story in a concise and engaging way.
We create bespoke campaigns designed to communicate a brand's story in a clear, concise, media-friendly way. We've worked closely with numerous luxury brands from launch, using a combination of methods to help them attain the global positioning from which they benefit today.
We work with UK and international press to achieve effective coverage across leading and specialist print titles.
We place our clients' unique products in a broad range of beauty, grooming, interiors and luxury lifestyle press with an international, local and specialist profile. We do this for both print and online media.
We know what will interest interiors, lifestyle, beauty and grooming writers and we know how to pitch feature ideas that are newsworthy and relevant. That's why the features we achieve bring our clients the kind of exposure and storytelling that helps build their profile in a significant way.
We initiate strategy for brands across digital platforms including online titles and blogs. We can work with brands on wider social media strategy when required, working closely with our network of creative contacts within the industry.
Aesop - Skincare, haircare, bodycare and fragrance / Retail stores
Beaufort London - Fine fragrance
Cire Trudon - Candles and home fragrance / Retail stores
Culti Milano - Diffusers and home fragrance
David Collins Studio - Leading architects and designers for luxury interior design
FEATHR.COM - Wallpaper, fabrics and cushions
Fornasetti Profumi - Scented decorated objects
Lizzo Fabric Editor - Textiles and wallpapers
Maison Francis Kurkdjian - French perfume house - perfume, body, home and perfumer Francis Kurkdjian
Mariska Meijers Amsterdam - Home accessories, cushions, trays, fabric and wallpaper.
Mizensir - Fine fragrance
Officine Universelle Buly - Nature-based beauty; skincare, bodycare, fragrance and accessories / Retail stores
Ormonde Janye - British perfume house; fine fragrance, bodycare and home fragrance
Parterre - Fine fragrance - Launching autumn 2017
Pepe Peñalver - Spanish fabric house
Trudon - Fine fragrance
Samuel & Sons Passementerie - Trimmings tassels, borders, braids, gimp & fringes
Sandberg Wallpaper - Swedish wallpaper & textiles
Zelens - Dr. Marko Lens - Skincare and Active Colour
UP - Public Relations
At UP, we not only represent brands, but the creatives behind the them.
Maison Francis Kurkdjian
Ramdane Touhami And Victoire De Taillac-touhami
Officine Universelle Buly
Laurent Delafon & Christopher Yu
Mariska Meijers Amsterdam
Dr. Marko Lens