Welcome to UP Public Relations
UP is a strategic media relations agency for the luxury lifestyle sector.
We represent a roster of leading, boutique luxury brands across fragrance, beauty, grooming, home fragrance and interiors.
Who We Are
Our dynamic, close-knit team is led by company founder, Jason Waterworth, a PR specialist with over 25 years’ experience in Lifestyle, Beauty and Grooming arenas. Leading the Design and Interiors arm of the business is partner Jess Burnett who brings a wealth of experience in traditional public relations as well as digital.
Who We Are
UP is a strategic media relations agency for the luxury lifestyle sector. We represent a roster of leading, boutique luxury brands across fragrance, beauty, grooming, home fragrance and interiors.
Our dynamic, close-knit team is led by company founder, Jason Waterworth, a PR specialist with over 25 years’ experience, working in close collaboration with international luxury Lifestyle, Beauty and Fragrance press, and a host of leading global brands. Leading the Interiors and Digital arm of the business is PR Jess Burnett who brings a wealth of experience in traditional public relations as well as the digital sphere.
What We Do
UP creates and delivers bespoke, fully-integrated media campaigns for luxury brands. From tailored, detail-oriented launch events to targeted product and feature placement; from VIP and influencer engagement to bespoke online and social media work we help nurture and build our brands.
How We Do It
With our specialist knowledge and our established network of international editors and influencers, we are fully equipped to deliver a brand's story into the right hands. Our bespoke, hands-on approach, our attention to detail and our proven track record combine to help us deliver the right results for the brands we represent.
What Makes Us Different
We offer the hands-on, specialist approach of an in-house team with the resources and cross-over appeal of a fully-fledged PR agency. UP operates in a low-key yet highly effective manner, and this has helped build our reputation among some of the world's leading beauty, luxury and lifestyle press.
Our expert team led by Jason Waterworth and Jess Burnett combines many years' worth of PR experience in the fields of luxury lifestyle, beauty and grooming, interiors and fragrance. We understand these specialist areas, and we know who to call and which titles work for our brand's' needs. This is what sets our service apart and achieves meaningful results for our clients.
We work closely with brands to develop a clear and effective media relations strategy that will communicate a brand's story in a concise and engaging way.
We create bespoke campaigns designed to communicate a brand's story in a clear, concise, media-friendly way. We've worked closely with numerous luxury brands from launch, using a combination of methods to help them attain the global positioning from which they benefit today.
We work with UK and international press to achieve effective coverage across leading and specialist print titles.
We place our clients' unique products in a broad range of beauty, grooming, interiors and luxury lifestyle press with an international, local and specialist profile. We do this for both print and online media.
We know what will interest interiors, lifestyle, beauty and grooming writers and we know how to pitch feature ideas that are newsworthy and relevant. That's why the features we achieve bring our clients the kind of exposure and storytelling that helps build their profile in a significant way.
We initiate strategy for brands across digital platforms including online titles, blogs and influencers. We also work with brands on wider social media strategy, working closely with our network of creative contacts within the industry.
David Collins Studio - Leading architects and designers for luxury interior design
Gingerlily - Leading specialists in luxurious silk bedding, bed linen, nightwear and accessories
Khalique - Eponymous luxury lifestyle brand of the award-winning materials connoisseur Fameed Khalique
land&water - Sustainable bath & body, home fragrance from the Watergate Bay Hotel, Cornwall
Officine Universelle Buly - Nature-based beauty; skincare, bodycare, fragrance and accessories / Retail stores
Skandinavisk - The Next Generation - home fragrance, bath & body - more local, natural, organic, ethical and responsible
At UP, we not only represent brands, but the creatives behind the them.
Our dynamic, close-knit team is led by company founder, Jason Waterworth, a PR specialist with over 25 years’ experience, working in close collaboration with international luxury Lifestyle, Beauty and Grooming press, and a host of leading global brands. Leading the Interiors & Digital arm of the business is PR Jess Burnett who brings a wealth of experience in traditional public relations as well as digital.
David Hunt Lighting
Bjork & Berries
Samuel & Sons
Officine Universelle Buly
Little Greene / Paint & Paper Library
Tom Daxon Bowers
Tom Daxon / Gloved
Victoire de Taillac
Officine Universelle Buly
Co-founder / Lifestyle & Beauty Director
Partner / Interiors & Digital Director
Account Director - Lifestyle & Beauty
Senior Account Manager - Design & Interiors
Senior Account Executive - Design & Interiors
J Lou Wilson
Digital Account Manager - Digital
DESIGN FOR DIVERSITY
We pledge that our channels will at all times endeavour to include people of every colour and gender and sexuality.
We pledge to seek out Black, Asian and Minority Ethnic candidates to interview for roles that arise in our businesses. We will always hire the best person for the job, but we will endeavour to bring more diverse candidates through the process. We stop short of positive discrimination and we reject tokenism.
We pledge that any events we hold – be they panel discussions or talks, dinners, receptions, or media events – will endeavour to include people of all colours and genders.